Free Positioning Snapshot for Founders | Magnum Opus

Free Positioning Snapshot for Service-Based Founders

The strongest position for your business may already be inside the work you've done.

Answer seven quick questions about your clients, experience, and current message. Within 48 hours, I'll personally send you a clear read on what already makes your work distinct, what may be getting lost, and the positioning opportunity worth exploring next.

Get My Free Positioning Snapshot Takes under five minutes. Rough answers are enough. No obligation to continue.

Your Positioning Snapshot will show:

The strongest positioning signal already present in your work
What may be making your value harder to recognize
The most useful positioning opportunity to explore next

Personally reviewed by Ian. This is not an automated score or a generic template.

Personally reviewedIan reads every response and looks for the patterns specific to your work.

Tailored to your businessYour Snapshot is based on your clients, experience, proof, and current market.

Delivered within 48 hoursYou receive a clear strategic read on what already works and what may be worth developing next.

When the Message Falls Behind

Your work can evolve faster than the words you use to explain it.

This often happens after years of client work. Your expertise deepens, your offer changes, and the problems you solve become more specific. The public description of the business may still reflect an earlier version.

Your introduction keeps changing

You know the work is connected, but explaining how the pieces fit takes longer than it should.

Referrals capture only part of your value

Clients trust your work, but each person highlights a different service, strength, or outcome when introducing you.

Your proof feels scattered

You have strong projects, results, and ideas, but no single position connects them into a reputation the market can easily recognize.

"It gave me clarity on how we could present the business as something defined and tangible to the world."

Ericka ValencianoElara Marketing Co.

Who This Is For

Built for founders with real work to draw from.

You don't need a large audience or a polished personal brand. You need enough experience to see recurring patterns in the clients you help, the problems you solve, and the way you create results.

Strong referrals, limited recognition

People who have worked with you understand the value. New prospects need more context before they see the same thing.

An evolved offer with an outdated description

The business has changed, but your website, profile, or introduction still explains an earlier version.

A new chapter that needs one central idea

You may be preparing a new offer, consultancy, book, keynote, partnership, or content direction and need a clear position to connect it.

The process works best when you already have client experience, results, or a body of thinking to examine. A large audience and polished messaging are not required.

The Positioning Quadrant

See where clarity and recognition may be out of sync.

The Positioning Quadrant looks at two things: how clearly your value is understood and how widely that position is recognized. It's a simple way to identify what already works and where the next improvement could create the most leverage.

Loud Operator

Strong visibility, but no single idea connects the reputation.

Icon

A clear position that the right market recognizes and associates with your work.

Commodity

Capable work presented through language that sounds similar to the rest of the market.

A COMMON PATTERN

Best-Kept Secret

Clear value and trusted work within a limited network.

← Less clearMore clear →

Many experienced founders sit in the lower right.

They have trusted work and steady clients. What's often missing is the shared language that makes that value easy to recognize beyond their existing network.

Your Positioning Snapshot uses this framework to identify what already works, where the message may be losing clarity, and which opportunity may be worth exploring next.

The Magnum Opus Consultation

Turn the patterns in your work into a position you can use everywhere.

The free Positioning Snapshot identifies the opportunity. The full consultation develops it into clear language, practical frameworks, and a strategic reference for your website, content, offers, proposals, and referrals.

Phase IThe Smelting

Find the strongest patterns in your work. We review the clients, projects, outcomes, decisions, and recurring problems that reveal what people value most about working with you.

You receive: a clear diagnosis of your current position and the raw material for the new one.

Phase IIThe Forging

Name the position you can credibly own. We turn those patterns into a defined audience, central problem, point of view, anchor phrase, and claimable concept.

You receive: the core language that makes the position understandable, memorable, and repeatable.

Phase IIIThe Tempering

Build the position into the business. We consolidate the strategy into a Positioning Manifesto that can guide your website, content, sales materials, offers, and referral language.

You receive: the completed Positioning Manifesto, sequenced content topics, and publishing direction.

You bring the experience. Ian handles the synthesis.
You don't need to arrive with your positioning figured out. Bring your existing work, honest answers, and useful materials. Ian studies the patterns, develops the language, and builds the final document.

What Changes

A clear position gives every part of the business the same starting point.

Before

Your website, content, proposals, and introductions explain the work differently.
Referrals know you're good but struggle to explain why someone should contact you.
Content begins with a blank page because no central idea connects your expertise.
Prospects need a long conversation before they understand how the work applies to them.
New offers feel disconnected from the reputation you've already built.

After Positioning

One position connects your website, offers, content, and sales language.
Clients and partners have clear language they can use when referring you.
Your content builds one recognizable body of thinking over time.
Right-fit prospects understand earlier why your work applies to their situation.
You have a strategic reference for evaluating future offers and opportunities.

Over time, that clarity can support stronger referrals, more efficient sales conversations, greater pricing confidence, and a more recognizable reputation.

Founder Feedback

Founders describe the result as clarity, direction, and a strategy they can use.

From recent Magnum Opus engagements, shared with permission.

To see your vision laid out for you in a comprehensive document provides an invaluable starting point. Being listened to at this level has set me up with a real founder mindset. Magnum Opus really hits different.

Mandeep B. KaurRated her Positioning Manifesto 10 out of 10

If you need to organize or reorganize your thoughts, Magnum Opus is essential. They take your scattered ideas and transform them into a systematic strategy that becomes a genuine asset to your business.

Rods Janton BondocFitness, wellness & coaching

Worth it, one hundred percent. Especially in saving time and avoiding the trap of endless experimentation.

Rosella Jane T. VargasRJ Vargas

About

Ian Dilla, developer of the Magnum Opus concept.

I built Magnum Opus after years of helping experts turn complex thinking into books, videos, and ideas their audiences could understand. Again and again, I saw the same challenge: founders often had the experience, proof, and insight required for a strong position, but struggled to see the pattern from within their own work.

I've ghostwritten nine physically published books for thought leaders and scripted videos that have accumulated more than 30 million views. Magnum Opus applies that same skill to founder positioning: finding the strongest idea in a body of work and building the language that carries it into the market.

I review every Positioning Snapshot personally.

9ghostwritten books, physically published

30M+views on scripted videos

Your Free Positioning Snapshot

See the strongest positioning opportunity already in your work.

Answer seven quick questions about your clients, experience, and current message. I'll review your answers personally and send you a tailored Positioning Snapshot within 48 hours.

1. Tell me about the work. Answer seven quick questions. Short, imperfect answers are welcome.
2. Receive your Positioning Snapshot. See what already makes your work distinct, what may be weakening the message, and the opportunity worth exploring next.
3. Choose what happens next. Use the insight independently, or continue into the Magnum Opus Consultation to develop the position fully.

"It effectively gave me direction for my business."Kurt Russell Molina, SERPoptimizer

Your Positioning Snapshot is free

Seven questions · Under five minutes · Personally reviewed

Get My Free Positioning Snapshot Rough answers are welcome. Your Snapshot is yours to use even if you stop there.

"Clients don't always buy the best work. They often buy the work they understand most clearly."

Get My Free Snapshot